The Kitchen.

MLA Beef - TV + OOH

Directed by acclaimed comedy directing talent Damian Shatford, ‘Kitchen’ shows a head chef in a fine dining restaurant succumb to the delectable superiority of a T-bone steak, sacrificing his career and reputation for a taste of the good stuff.

Blending sophistication and absurd humour, the campaign reasserts Aussie Beef as ‘The Greatest’, landing a simple idea with a cinematic sort of comedy — undercutting the drama with just the right amount of silliness.