MOOD Tea

UNLTD - SOCIAL INNOVATION

Unltd is a media industry charity raising funds for youth mental health initiatives. They put out a call to the industry to innovate a new not-for-profit business model aimed at fighting the biggest killer of young Australians; youth suicide.

As winners of the inaugural Pitch for Purpose competition we were sent to Adweek New York, and over a two year process we developed the product and branding for what would become Mood Tea — now stocked in Woolworths nationally with all profits going towards funding mental health projects and saving young lives.